sponsorship is so many places because of the positive image transfer operation. Emotions, values, attitudes and performance tuning of culture and sport are broadcast on a brand.
Congratulations in this context, the sponsors of EURO08 (hope I will be for the use of this term not sued), as the results of this survey (total 5000 people interviewed in Bern, Zurich and Basel):
What do you think by the massive presence of the UEFA sponsors? The
bothers me not at all 12.6%
bothers me the little 16.2%
That bothers me a bit 27.2%
This bothers me tremendously 44.0%
Some of the tickets at the stadium goes to sponsors and VIPs. What do you think?
disturbs That's not me 5.2%
disturbs the me little 8.9%
That bothers me a bit 23.7%
That bothers me tremendously 62.2%
In Uefa area only drinks the official sponsor Carlsberg and Coca Cola will be served. What do you think? The
bothers me not at 7.1%
bothers me, the little 8.8%
That bothers me a bit
16.8% 67.3% This bothers me enormously
Source: 20min.ch
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